43,000 + attendees
1.1M views on social media
$125,000+ digital reach
Why Sponsor Old Canal Days?
Sponsorship of Old Canal Days offers unmatched exposure throughout Lockport and the surrounding region. With 43,000+ attendees, 1.1 million social media video views, and 125,000 digital reach in the most recent festival year, your business benefits from significant visibility across print, digital, and on-site channels.
As a sponsor, you help support a family-friendly, community-driven event that honors Lockport’s canal heritage and brings thousands of residents and visitors together for a weekend of celebration.
Ideal for:
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Local and regional businesses
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Financial institutions
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Healthcare providers
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Restaurants, breweries, and hospitality
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Manufacturers and professional services
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Community organizations and civic partners
2026 Sponsors
Entertainment
Parking
2026 Sponsorship Opportunities
Benefits All Sponsors Receive
Every sponsor—no matter the level—receives the following festival-wide benefits:
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Sponsor decal or sign to display at your business
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Vendor Sponsor booth at Old Canal Days
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Guaranteed parade entry
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Invitation to the Sponsor Appreciation Party
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Inclusion in the festival’s Digital Marketing Video (Reach: approx. 300,000)
These benefits alone provide meaningful visibility and direct community connection.
Old Canal Days is Lockport’s largest annual community celebration—an opportunity for businesses, organizations, and community partners to connect with tens of thousands of residents and visitors while supporting one of Illinois’ most beloved summer festivals. Sponsoring the festival positions your brand at the heart of a high-visibility event filled with family entertainment, carnival rides, artisan markets, live music, digital promotion, and historic canal-themed attractions.
$13,000
The Fireworks Sponsor receives the highest level of festival visibility, including top billing across marketing channels and exclusive recognition during the Old Canal Days fireworks show.
Benefits:
Brochure + digital billboard placement
Radio placement
Nightly stage shout-outs
Full-size water bill ad
Digital (website, PR, social media) inclusion
On-site banners
150 drink tickets & 15 mega passes
$10,000
The Festival Sponsor receives high-impact visibility across all primary marketing channels and is recognized as a leading festival partner all weekend.
Benefits:
Brochure + digital billboard placement
Radio placement
Nightly stage shout-outs
Full-size water bill ad
Digital campaign inclusion
On-site banners
120 drink tickets & 12 mega passes
$6,500
Must be paid by 4/28/26.
Perfect for brands looking for a high-profile presence linked to the visually stunning drone show.
Benefits:
Brochure + digital billboard placement
Radio placement
Logo in drone show
Half-size water bill ad
Digital campaign inclusion
On-site banners
80 drink tickets & 8 mega passes
$4,000
Support the live music and entertainment that make Old Canal Days unforgettable.
Benefits:
Nightly sponsor shout-out & intro headliner
Half-size water bill ad
Digital inclusion
On-site banners
60 drink tickets & 2 mega passes
$3,000
Align with Lockport’s unique history through the guided trolley tours.
Benefits:
Sponsor shout out by trolley guides at the start of each tour
Digital inclusion
On-site banners + trolley signage
2 mega passes
$3,000
Light up the festival and enhance the guest experience.
Benefits:
Digital inclusion
On-site banners + photo op signage
2 mega passes
$2,500
Must be paid by 5/21/26.
Ensure your logo appears everywhere festival visitors go.
Benefits:
Digital inclusion
On-site banners + prominent logo placement on festival T-shirt
20 drink tickets
$2,500
Feature your brand at one of the most popular festival destinations.
Benefits:
Digital inclusion
On-site banners + beer tent signage
50 drink tickets
$2,000
Get your brand in front of thousands of ride-goers.
Benefits:
On-site banners + carnival signage
8 drink tickets
$1,000
Help visitors navigate festival access points.
Benefits:
Digital inclusion On-site banners + Parking lot signage
2 mega passes
$500
Support one of the most cherished festival events.
Benefits:
Digital inclusion
On-site banners + parade entry banner signage
How to Become a Sponsor
Partner with the Lockport Chamber of Commerce to secure your sponsorship today.
To get started:
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Choose your preferred sponsorship level.
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Fill out the registration form.
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Submit payment by required deadlines (Drone and T-Shirt levels have early cut-offs).
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Provide logo and branding files by the artwork deadline.